Yves Saint Laurent's M7, a fragrance that captivated and confounded in equal measure, remains a topic of fascination for perfume enthusiasts even years after its discontinuation. Its unique, intensely masculine blend of oriental and woody notes carved a niche for itself in the fragrance world, leaving behind a legacy that continues to be sought after, driving up prices on the secondary market. Understanding the price of M7, however, requires navigating a complex landscape of original formulations, limited editions, and the ever-changing dynamics of the collector's market.
YSL M7 Discontinued: The unfortunate reality is that YSL M7, in its original formulation, is no longer produced. This discontinuation, announced years ago, has transformed the original M7 into a highly sought-after collector's item. The reasons behind its discontinuation are multifaceted and remain somewhat shrouded in mystery. Some speculate it was due to declining sales, while others suggest the complex and expensive ingredients made it unsustainable for the brand. Regardless of the reason, the discontinuation has solidified M7's status as a legendary fragrance, significantly impacting its price.
YSL M7 Original: The original M7, created by the renowned perfumer Jacques Cavallier Belletrud (along with Alberto Morillas, often left unmentioned), is the benchmark against which all subsequent iterations are measured. This original version is characterized by its bold, deeply resinous opening, a heart of intoxicating spices, and a lingering, woody base that evolves beautifully on the skin. The original M7 wasn't for the faint of heart; it was a powerful, assertive fragrance that demanded attention. This boldness, combined with its discontinuation, is a primary driver of its high price on the resale market. Finding an unopened, authentic bottle of the original M7 is a treasure hunt, and the price reflects this rarity.
M7 Perfume Price & M7 Cologne Price: The terms "perfume" and "cologne" often cause confusion. In the case of M7, the original release was an Eau de Toilette (EDT), not a parfum (perfume) or an Eau de Cologne (EDC). The EDT concentration offers a balance between longevity and projection, a characteristic that contributed to M7's captivating presence. Because there was no "perfume" version of the original M7, any mention of an M7 perfume likely refers to the EDT concentration, or potentially a mislabeling of a different fragrance. The price of the original M7 EDT, therefore, is the relevant metric when discussing the fragrance's value. Prices vary wildly depending on the bottle size (50ml, 100ml), condition (full, partially used, box included), and seller. Expect to pay significantly more than the original retail price, often several times the amount, for a well-preserved bottle.
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